MOBILE SCREENSHOTS, RESEARCH, AB TESTING

To indicate the look and feel of the festivity for the Las Vegas 2020 CNY Campaign, I used bright colors palette and joyful elements for the overall design. ​In addition to the online city promotion, we initiated a month-long city-scale marketing campaign aiming to increase sales for more than 70 merchants. During this campaign, Alipay’s daily active transaction increased 117% .