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MOBILE, BRANDING, ILLUSTRATION
A new style guide, typography, and animation ecosystem for Alipay targeting Chinese international students in the US.
We designed and built a flexible system in flat and geometric shapes. In order to fit in difference occasion and be able to provide refreshing looking for the users, the figure are designed wearing outfit in different season. Using vivid colors and exaggerated posture — to create a fun and playful look and feel.
We built an extensive library for Alipay student community/zone/section along with a toolkit to help them expand. The library includes asset not only for people but subcategories for food, home, transportation, shopping, building, seasonal outfits, faces, etc.
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