THE ELEMENT OF

Clarity

APPROACH

This project expounds and expands on the basic principles of typography. We were asked to design exhibition materials for an artist in this project.I chose to design for the collection of the Austrian painter Gustav Klimt’s collection of golden paintings. The material includes a series of exhibition posters, booklet, ticket, website, graphic wall and outdoor banner. I used simple layouts and minimal elements for the entire visual system in order to make his artworks standout.

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@ 2018 by Yingjing Lao