THE ELEMENT OF

Personality

APPROACH

This project required us to do a type specimen promotion brochure for
a typeface of our choosing. The typeface Frutiger was first designed as a sign and directional system for the new Charles de Gaulle Airport in Paris. The booklet was inspired by the way finding system of that airport. I pulled out some directional elements like arrows and dashed lines and added them into the design. The use of color is contrasting and active. The different scale, weight and size of the typeface show how this typeface can be used in different contexts.